A shared feature of many recent shows is their focus on downward spirals, character demises, and mourning, grief, and loss – and their title sequences show it. The credits of these shows are exemplary of their respective shows’ themes and indicate the turn towards darker, more complex content that has been occurring.
Mad Men’s opening titles depict an ad man falling from office buildings, floating downwards past oversized advertisements on the walls of the buildings. The image has been used in print campaigns for the show as well, depending on the viewers’ alignment with the figure and the show (this has caused some controversy, as the image is reminiscent of a 9/11 photograph). The instrumental music accompanying the titles mimicks the trajectory of the falling man, dipping lower somewhat ominously until the man is finally shown sitting in an office chair.
The Wire used a different version of the same song for its five seasons. The song, originally by Tom Waits, is called “Down in the Hole” and evokes religious imagery – temptation, salvation, and the fall from grace – that can be applied to the program as a whole. For each title sequence, a sequence of clips from the show is strung together. The clips may be focused on certain themes depending on which season it is, but it is the same effect for each: this show is a glimpse into a fragmented, broken world, composed of various crimes and characters that are in some way associated with “The Hole.” (Notably, much of the first season is set in a location called “The Pit”).
Breaking Bad uses a short, simple title piece to neatly string together science and drugs, or, more appropriate to the show, formula and effect. In just a few short seconds, the sequence illustrates how rationality can be overtaken by something darkly appealing – in the show this is Walter White, his old life based on formula and routine fading into smoke.
The opening lyrics to The Sopranos’ title sequence: “woke up this morning, got yourself a gun,” immediately sets up the violence that saturates the program. Tony’s uneasy expression as he drives through the bleak landscape of New Jersey indicates his discomfort in both his work and family life without explicitly showing either.
Six Feet Under
Six Feet Under, a show completely based on narratives of death, loss, and grief, immediately introduces its content with a bleak, desaturated series of images related to the world of funerals. The starkness of the sequence reflects the frankness of the way the show deals with its primary theme, while at the same time bringing artistic detail to what could otherwise be a cursory look at a funeral home.